In the past decade, the popularity of video-sharing platforms like YouTube has exploded. Not only do people use these platforms for entertainment, they also use them to research companies before using their products/services. A recent survey found that over 68% of American consumers report using YouTube to help with their purchasing decisions. Having well-produced and engaging video content is crucial if you want to expand the size of your audience.
Most business owners don’t have the time, tools or experience needed to create this content on their own. This is why hiring a video production company to help out is so important. Before hiring a video production company, you need to consider the factors mentioned below.
Consider the Results and Value a Video Production Offers
The biggest mistake business owners make when choosing a video production company is basing their decision on price alone. While it is important to get a great deal on the video production services you need, this should be the only factor you consider. The results a video production company can provide should be considered before hiring them. Getting a feel for the results a company can provide is easy if you take a look at their portfolio.
An experienced and reputable video production company will prominently display their portfolio on their website. By taking a look at the videos other businesses have received from a production company, you can assess whether they are the right fit for what you need. Rushing through the video production company hiring process is a recipe for disaster. This is why you have to weigh all of your options before making a decision regarding which company to hire.
What Types of Businesses Does The Production Company Usually Work With?
If you want to get attention with your new corporate videos, you will need to work with a production company that has experience in your industry. Going in and meeting with a few different video production companies is a great way to narrow down the selection at your disposal.
Ideally, you want to work with a company that knows about your industry and what your business does. By choosing a production company with this type of experience, you can get the engaging and informative video content you need to attract attention from modern consumers.
Getting a Quick Turnaround is Important
The average consumer has an extremely short attention span. This means that if you want to publish videos about something that is popular at the moment, you have to do it in a hurry. Finding a video production company that can provide you with a timely turnaround is crucial when trying to capitalize on modern trends. Even if you have to pay a bit more for this faster turnaround, it will be worth it when you consider the attention a topical video can help you garner online.
Contact Us Now
Do you need help producing new video content for your business? If so, contact the team at Tampa Bay Cameraman to find out more about the video production services we offer.